Being one of the most economically and culturally important states in Mexico, there are many things to do in Jalisco is one of the 31 states which, along with Mexico City, comprise the 32 Federal Entities of Mexico. It is located in western Mexico and is bordered by six states, which are Nayarit, Zacatecas, Aguascalientes, Guanajuato, Michoacán, and Colima. Jalisco is divided into 125 municipalities, and its capital and largest city is Guadalajara.

Owing to its natural resources as well as its long history and culture, many of the characteristic traits of Mexican culture, particularly outside Mexico City, are originally from Jalisco, such as mariachi, ranchera music, birria, tequila, jaripeo, etc., hence the state's motto: 'Jalisco es México.

Economically, it is ranked third in the country, with industries centered in the Guadalajara metropolitan area, the third largest metropolitan area in Mexico. The state is home to two significant indigenous populations, the Huichols and the Nahuas. There is also a significant foreign population, mostly from the United States and Canada, living in the Lake Chapala and Puerto Vallarta areas.

Jalisco is made up of a diverse terrain that includes forests, beaches, plains, and lakes. The Jalisco area contains all five of Mexico's natural ecosystems: arid and semi arid scrublands, tropical evergreen forests, tropical deciduous and thorn forests, grasslands and mesquite grasslands, and temperate forests with oaks, pines and firs. Over 52% of the bird species found in Mexico live in the state, with 525, 40% of Mexico's mammals with 173 and 18% of its reptile species. There are also 7,500 species of veined plants. One reason for its biodiversity is that it lies in the transition area between the temperate north and tropical south. It also lies at the northern edge of the Sierra Madre del Sur and is on the Trans-Mexican Volcanic Belt, which provides a wide variety of ecological conditions from tropical rainforest conditions to semi arid areas to areas apt for conifer forests. Its five natural regions are: Northwestern Plains and Sierras, Sierra Madre Occidental, Central Plateau, Trans-Mexican Volcanic Belt, which covers most of the state, and the Sierra Madre del Sur.