There are always people who have a huge audience and have a huge influence. These can be various authors of channels on video resources or having their own groups on social networks. Such people are also called influencers. I want to find such people to order advertising of my brand from them. Advise how best to look for influencers for cooperation?

I didn't know that such people are called influencers. And so indeed today many brands are advertised just through such people. Especially it's just bloggers on YouTube or owners of groups on social networks with huge subscribers. But it also depends on what type of brands you have and what kind of activity your services are.

The emergence of this trend can be attributed to platforms such as YouTube and various social networks, which have provided a platform for bloggers and group administrators to endorse brands. The success of this approach greatly relies on the compatibility between the influencer's follower base and the target market of the brand. Additionally, the nature of the brand and its offerings significantly influences the outcome. The crucial factor lies in authenticity – an influencer's genuine belief in the product leads to a more profound impact. This contemporary symbiotic dynamic allows influencers to expand their reach while aiding brands in connecting with their desired audience.

hello, I think they have already told you enough good ways to do it, but in my opinion one of the best ways is by hiring the influencer marketing platform hypetrain they contact directly with the best influencers of today , in this way putting them in contact directly with you making them able to work and them working as an intermediary, they are really highly recommended, I recommend them

In my opinion, your task is easy! Go to your desired social network and select the most popular videos or posts. These will be your Influencers. But if you have a small business, I would advise you to start cooperating with smaller bloggers. They are easy to collaborate with and the results can be amazing. Anyway, good luck!

It would never have occurred to me to do this and that it makes all the sense in the world that hiring a well-known influencer or several can be an extremely important and effective marketing weapon, since they advertise your product to their audience and as their audience blindly believes in them buy your product without hesitation