As an ecommerce expert working for
custom ecommerce development in UK, E-commerce, or electronic commerce, encompasses various models that facilitate online transactions and business activities. The four primary types of e-commerce are Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Consumer (C2C), and Consumer-to-Business (C2B). B2C involves transactions between businesses and individual consumers, representing the most common form where businesses sell products or services directly to end-users. B2B, on the other hand, focuses on transactions between businesses, often involving bulk orders or wholesale trade. C2C involves consumer-to-consumer interactions, typically occurring on online marketplaces where individuals buy and sell from each other. Lastly, C2B reverses the traditional model, allowing consumers to offer products or services to businesses, such as freelancers selling their skills or individuals licensing content. Each e-commerce type caters to distinct market dynamics, providing diverse avenues for online trade and interaction in the digital economy.